Privacy Policy

For the german version please click here: https://www.anandwayoflife.com/privacy-policy-german

Preamble

With the following data protection declaration, we would like to inform you about the types of your personal data (hereinafter also referred to as "data") that we process, for what purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both in the context of the provision of our services and, in particular, on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as the "Online Offer"). The terms used are not gender-specific.
Status: August 31, 2023

Table of contents

● Preamble

● Responsible

● Processing overview

● Representative in the European Union

● Relevant legal bases

● Security measures

● International data transfers

● Data deletion

● Rights of the data subjects

● Cookies use

● Business services

● Use of online platforms for offering and sales purposes

● Providers and services used in the course of business

● Payment method

● Provision of the online offer and web hosting

● Blogs and publication media

● Contact and request management

● Communication via messenger

● Video conferencing, online meetings, webinars and screen sharing

● Cloud services

● Newsletter and electronic notifications

● Web analysis, monitoring and optimization

● Online marketing

● Presence in social networks (social media)

● Plugins and embedded functions and content

● Management, organization and auxiliary tools

● Modification and update of the privacy policy

Responsible

Anand - The Way Of Life Im Herrenholz 4
CH-8122 Binz

Authorized representatives:

Nikita Anand

E-mail address: nikita@anandwayoflife.com

Imprint: https://www.anandwayoflife.com/imprint

Representative in the European Union

Oliver Claus-Rimac

PlanSec AG Sinserstrasse 67

CH-6330 Cham

www.PlanSec.ch

Relevant legal bases

Relevant legal bases according to the GDPR: The following is an overview of the legal basis of the GDPR on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. If, in addition, more specific legal bases are relevant in individual cases, we will inform you of these in the data protection declaration.

● Consent (Art. 6 (1) p. 1 lit. a) GDPR) - The data subject has given his/her consent to the processing of personal data concerning him/her for a specific purpose or purposes.

● Contract performance and pre-contractual requests (Art. 6 (1) p. 1 lit. b) DSGVO) - Processing is necessary for the performance of a contract to which the data subject is a party or for the performance of pre-contractual measures taken at the data subject's request.

● Legal obligation (Art. 6 (1) p. 1 lit. c) DSGVO) - Processing is necessary for compliance with a legal obligation to which the controller is subject.

● Legitimate interests (Art. 6 (1) p. 1 lit. f) DSGVO) - Processing is necessary to protect the legitimate interests of the controller or a third party, unless such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require the protection of personal data.

National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national regulations on data protection apply in Germany. These include, in particular, the Act on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act - BDSG). In particular, the BDSG contains special regulations on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission, as well as automated decision-making in individual cases, including profiling. Furthermore, state data protection laws of the individual federal states may apply.

Applicable legal basis according to the Swiss Data Protection Act: If you are in Switzerland, we process your data on the basis of the Federal Data Protection Act (in short "Swiss DPA", valid from 01 September 2023). This also applies if our processing of your data otherwise affects you in Switzerland and you are affected by the processing. In principle, the Swiss DPA does not require (unlike the GDPR, for example) that a legal basis for the processing of personal data must be stated. We only process personal data if the processing is lawful, is carried out in good faith and is proportionate (Art. 6 (1) and (2) of the Swiss DPA). Furthermore, we obtain personal data only for a specific purpose that is identifiable to the data subject and process it only in a way that is compatible with those purposes (Art. 6 para. 3 of the Swiss FADP).
Note on applicability DSGVO and Swiss DSG: This data protection notice serves to provide information in accordance with both the Swiss Federal Data Protection Act (Swiss DSG) and the General Data Protection Regulation (DSGVO). For this reason, we ask you to note that due to the broader spatial application and comprehensibility, the terms of the GDPR are used. In particular, instead of the terms "processing" of "personal data", "overriding interest" and "particularly sensitive personal data" used in the Swiss DPA, the terms "processing" of "personal data" as well as "legitimate interest" and "special categories of data" used in the GDPR are used. However, the legal meaning of the terms will continue to be determined in accordance with the Swiss DPA within the scope of its application.

Processing overview

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

● Inventory data.

● Payment details.

● Location data.

● Contact details.

● Content data.

● Contract data.

● Usage data.

● Meta, communication and procedural data.

Special categories of data

● Health data.

● Data on sex life or sexual orientation.

● Religious or ideological beliefs.

● Data showing racial and ethnic origin.

Categories of persons concerned

● Customers.

● Employees.

● Interested parties.

● Communication partner.

● Users.

● Business and Contractual Partners.

● Pupils/ Students/ Participants.

● Persons depicted.

Processing purposes

● Provision of contractual services and fulfillment of contractual obligations.

● Contact requests and communication.

● Safety measures.

● Direct marketing.

● Reach measurement.

● Tracking.

● Office and organizational procedures.

● Remarketing.

● Conversion Measurement.

● Managing and responding to inquiries.

● Server monitoring and error detection.

● Feedback.

● Marketing.

● Profiles with user-related information.

● Provision of our online offer and user-friendliness.

● Information Technology Infrastructure.

Security measures

We take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing, as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons.

The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, transfer, safeguarding of availability and its separation. Furthermore, we have established procedures to ensure the exercise of data subjects' rights, the deletion of data, and responses to data compromise. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and processes in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.

TLS encryption (https): To protect your data transmitted via our online offer, we use TLS encryption. You can recognize such encrypted connections by the prefix https:// in the address bar of your browser.

International data transfers

Data processing in third countries: If we process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA)) or the processing takes place in the context of the use of third-party services or the disclosure or transfer of data to other persons, entities or companies, this is done only in accordance with the legal requirements. If the level of data protection in the third country has been recognized by means of an adequacy decision (Art. 45 DSGVO), this serves as the basis for the data transfer. Otherwise, data transfers will only take place if the level of data protection is otherwise ensured, in particular by standard contractual clauses (Art. 46(2)(c) DSGVO), explicit consent or in the case of contractual or legally required transfer (Art. 49(1) DSGVO). In all other respects, we will inform you of the basis for third-country transfers in the case of individual providers from the third country, with the adequacy decisions taking precedence as the basis. Information on third-country transfers and existing adequacy decisions can be found in the EU Commission's information offering: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en.
EU-US Trans-Atlantic Data Privacy Framework: Under the so-called "Data Privacy Framework" (DPF), the EU Commission has likewise determined the level of data protection for certain companies from the U.S. under the adequacy decision of 10.07.2023 recognized as safe. The list of certified companies as well as further information on the DPF can be found on the website of the U.S. Department of Commerce at https://www.dataprivacyframework.gov/. We will inform you in the privacy notice which service providers we use are certified under the Data Privacy Framework.

Disclosure of personal data abroad: In accordance with the Swiss Data Protection Act
(DSG), we only disclose personal data abroad if adequate protection of the data subjects is guaranteed (Art. 16 Swiss DSG). If the Federal Council has not determined adequate protection (list: https://www.bj.admin.ch/bj/de/home/staat/datenschutz/internationales/anerkennung-staaten.html), we take alternative security measures. These may include international agreements, specific guarantees, data protection clauses in contracts, standard data protection clauses approved by the Swiss Federal Data Protection and Information Commissioner (FDPIC) or internal company data protection regulations recognized in advance by the FDPIC or a competent data protection authority in another country.
According to Art. 16 of the Swiss FADP, exceptions may be allowed for the disclosure of data abroad if certain conditions are met, including consent of the data subject, performance of a contract, public interest, protection of life or physical integrity, data made public or data from a register provided for by law. These disclosures are always made in accordance with legal requirements.

Data deletion

The data processed by us will be deleted in accordance with the legal requirements as soon as their consents permitted for processing are revoked or other permissions cease to apply (e.g. if the purpose of processing this data has ceased to apply or it is not required for the purpose). If the data are not deleted because they are required for other and legally permissible purposes, their processing will be limited to these purposes. That is, the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for reasons of commercial or tax law or whose storage is necessary for the assertion, exercise or defense of legal claims or for the protection of the rights of another natural or legal person.

As part of our privacy notices, we may provide users with additional information regarding the deletion as well as the retention of data that is specific to each processing operation.

Rights of the data subjects

Rights of data subjects under the GDPR: As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:

● Right to object: You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Article 6(1)(e) or (f) DSGVO; this also applies to profiling based on these provisions. If the personal data concerning you is processed for the purposes of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purposes of such marketing; this also applies to profiling, insofar as it is related to such direct marketing.

● Right of revocation for consents: You have the right to revoke any consent you have given at any time.

● Right of access: You have the right to request confirmation as to whether data in question is being processed and to obtain information about this data, as well as further information and a copy of the data in accordance with the legal requirements.

● Right to rectification: In accordance with the law, you have the right to request that data concerning you be completed or that inaccurate data concerning you be rectified.

● Right to erasure and restriction of processing: You have the right, in accordance with the law, to request that data relating to you be erased immediately or, alternatively, to request restriction of the processing of the data in accordance with the law.

● Right to data portability: You have the right to receive data relating to you that you have provided to us in a structured, common and machine-readable format, or to request that it be transferred to another controller, in accordance with the law.

● Complaint to supervisory authority: In accordance with the law and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a data protection supervisory authority, in particular a supervisory authority in the Member State where you usually reside, the supervisory authority of your place of work or the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.

Rights of data subjects under the Swiss DPA:
As a data subject, you are entitled to the following rights in accordance with the provisions of the Swiss Data Protection Act:

● Right of access: You have the right to request confirmation as to whether personal data concerning you is being processed and to receive such information as is necessary to enable you to exercise your rights under this law and to ensure transparent data processing.

● Right to data release or transfer: You have the right to request the release of your personal data that you have disclosed to us in a commonly used electronic format.

● Right to rectification: You have the right to request the rectification of inaccurate personal data concerning you.

● Right to object, erasure and destruction: You have the right to object to the processing of your data, as well as to request that the personal data concerning you be erased or destroyed.

Cookies use

Cookies are small text files or other memory tags that store information on end devices and read information from the end devices. E.g. to store the login status in a user account, a shopping cart content in an e-shop, the accessed content or used functions of an online offer.

Cookies can further be used for various purposes, e.g. for the purposes of functionality, security and comfort of online offers as well as the creation of analyses of visitor flows. Consent notices: We use cookies in accordance with the law. Therefore, we obtain prior consent from users, except when it is not required by law. In particular, consent is not required if the storage and reading of information, including cookies, are absolutely necessary to provide the telemedia service (i.e., our online offering) expressly requested by users. The strictly necessary cookies usually include cookies with functions related to the display and operability of the online offer , load balancing, security, storage of users' preferences and choices or similar purposes related to the provision of the main and secondary functions of the online offer requested by the users. The revocable consent will be clearly communicated to the users and will contain the information regarding the respective cookie use.

Notes on legal bases under data protection law: The legal basis under data protection law on which we process users' personal data using cookies depends on whether we ask users for consent. If users consent, the legal basis for processing their data is their declared consent. Otherwise, the data processed with the help of cookies is processed on the basis of our legitimate interests (e.g. in the business operation of our online offer and improvement of its usability) or, if this is done in the context of the performance of our contractual obligations, if the use of cookies is necessary to fulfill our contractual obligations. We explain the purposes for which we process the cookies in the course of this privacy policy or as part of our consent and processing procedures.

Storage duration: In terms of storage duration, the following types of cookies are distinguished:

● Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his end device (e.g. browser or mobile app).

● Permanent cookies: Permanent cookies remain stored even after the end device is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, user data collected with the help of cookies can be used for reach measurement. Unless we provide users with explicit information about the type and storage duration of cookies (e.g., when obtaining consent), users should assume that cookies are permanent and that the storage period can be up to two years.

General information on revocation and objection (so-called "opt-out"): Users can revoke the consents they have given at any time and object to processing in accordance with the legal requirements. For this purpose, users can, among other things, restrict the use of cookies in the settings of their browser (whereby this may also restrict the functionality of our online offer). An objection to the use of cookies for online marketing purposes can also be declared via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/.

● Types of data processed: Usage data (e.g. web pages visited, interest in content, access times).

● Data subjects: Users (e.g., website visitors, users of online services).

● Purposes of processing: provision of our online offer and user-friendliness; reach measurement (e.g. access statistics, recognition of returning visitors); conversion measurement (measurement of the effectiveness of marketing measures). Server monitoring and error detection.

● Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO). Consent (Art. 6 para. 1 p. 1 lit. a) DSGVO).

Further guidance on processing operations, procedures and services:

● Processing of cookie data on the basis of consent: We use a cookie consent management procedure, in the context of which the consent of users to the use of cookies, or the processing and providers mentioned in the cookie consent management procedure, can be obtained and managed and revoked by users. Here, the declaration of consent is stored in order not to have to repeat its query and to be able to prove the consent in accordance with the legal obligation. The storage can take place on the server side and/or in a cookie (so-called opt-in cookie, or with the help of comparable technologies), in order to be able to assign the consent to a user or their device. Subject to individual information on the providers of cookie management services, the following information applies: The duration of the storage of consent can be up to two years. Here, a pseudonymous user identifier is formed and stored with the time of consent, information on the scope of consent (e.g. which categories of cookies and/or service providers) as well as the browser, system and end device used; legal basis: consent (Art. 6 para. 1 p. 1 lit. a) DSGVO).

● Cookie opt-out: In the footer of our website you will find a link that allows you to change your cookie settings and revoke corresponding consents; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO).

● Squarespace: Squarespace offers Software as a Service for the creation and hosting of websites; Service Provider:Squarespace Ireland Ltd, Le Pole House, Ship Street Great, Dublin 8, Ireland; Legal Grounds: Legitimate Interests (Art. 6 para. 1 p. 1 lit. f) DSGVO); Website: https://www.squarespace.com; Privacy Policy: https://www.squarespace.com/privacy; Order Processing Agreement: https://www.squarespace.com/dpa. Basis Third Country Transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.squarespace.com/dpa).

Business services

We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as "contractual partners") in the context of contractual and comparable legal relationships as well as related measures and in the context of communication with contractual partners (or pre-contractual), e.g. to answer inquiries.
We process this data in order to fulfill our contractual obligations. These include, in particular, the obligations to provide the agreed services, any update obligations and remedies in the event of warranty and other service disruptions. In addition, we process the data to protect our rights and for the purpose of administrative tasks associated with these obligations and company organization. Furthermore, we process the data on the basis of our legitimate interests in proper and business management as well as security measures to protect our contractual partners and our business operations from misuse, endangerment of their data, secrets, information and rights (e.g. for the involvement of telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Within the framework of applicable law, we only disclose the data of contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations. Contractual partners will be informed about further forms of processing, e.g. for marketing purposes, within the scope of this data protection declaration.

We inform the contractual partners which data are required for the aforementioned purposes before or in the course of data collection, e.g. in online forms, by means of special marking (e.g. colors) or symbols (e.g. asterisks or similar), or in person.
We delete the data after the expiry of legal warranty and comparable obligations, i.e., basically after 4 years, unless the data is stored in a customer account, e.g., as long as it must be kept for legal archiving reasons. The legal retention period is as follows

tax-relevant documents as well as, in the case of commercial books, inventories, opening balance sheets, annual financial statements, the work instructions and other organizational documents and accounting vouchers required for the understanding of these documents, ten years and, in the case of commercial and business letters received and reproductions of commercial and business letters sent, six years. The period shall commence at the end of the calendar year in which the last entry was made in the book, the inventory, the opening balance sheet, the annual financial statements or the management report was prepared, the commercial or business letter was received or sent, or the accounting document was created, furthermore the recording was made or the other documents were created.

Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms shall apply in the relationship between the users and the providers.

● Types of data processed: inventory data (e.g. names, addresses); payment data (e.g. bank details, invoices, payment history); contact data (e.g. e-mail, telephone numbers). Contract data (e.g. subject matter of contract, term, customer category).

● Special categories of personal data: Health data; Data concerning sex life or sexual orientation; Religious or philosophical beliefs. Data revealing racial or ethnic origin.

● Affected persons: Prospective customers; business and contractual partners; students/participants. Customers.

● Purposes of processing: provision of contractual services and fulfillment of contractual obligations; contact requests and communication; office and organizational procedures. Management and response to requests.

● Legal basis: Contract fulfillment and pre-contractual requests (Art. 6 para. 1 p. 1 lit. b) DSGVO); Legal obligation (Art. 6 para. 1 p. 1 lit. c) DSGVO). Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO).

Further guidance on processing operations, procedures and services:

● Education and Training Services: We process the data of participants in our education and training services (uniformly referred to as "trainees") in order to provide them with our training services. The data processed in this context, the nature, scope, purpose and necessity of their processing are determined by the underlying contractual and training relationship. The forms of processing also include the performance assessment and evaluation of our services and those of the teachers.

In the course of our activities, we may also process special categories of data, in particular information on the health of the trainees and data revealing ethnic origin, political opinions, religious or ideological beliefs. For this purpose, we obtain the express consent of the trainees, if required, and otherwise process the special categories of data only if it is necessary for the

Provision of the training services, for the purposes of preventive health care, social protection or the protection of vital interests of the trainees. Legal basis: Contract performance and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) DSGVO).

● Coaching: We process the data of our clients as well as interested parties and other clients or contractual partners (uniformly referred to as "clients") in order to be able to provide our services to them. The data processed, the type, scope, purpose and necessity of their processing are determined by the underlying contractual and client relationship.

In the course of our activities, we may also process special categories of data, in this case in particular information on the health of clients, possibly with reference to their sex life or sexual orientation, as well as data revealing racial and ethnic origin, political opinions, religious or ideological beliefs or trade union membership.

For this purpose, we obtain the explicit consent of the clients, if required, and otherwise process the special categories of data if this serves the health of the clients, the data are public or other legal permissions exist.

If it is necessary for the fulfillment of our contract, for the protection of vital interests or required by law, or if we have the consent of the client, we disclose or transmit the client's data to third parties or agents, such as public authorities, billing offices, as well as in the field of IT, office or comparable services, in compliance with the requirements of professional law. Legal basis: Contract fulfillment and pre- contractual inquiries (Art. 6 para. 1 p. 1 lit. b) DSGVO).

● Online courses and online training: We process the data of the participants of our online courses and online trainings (uniformly referred to as "participants") in order to be able to provide our course and training services to them. The data processed in this context, the type, scope, purpose and necessity of its processing are determined by the underlying contractual relationship. The data basically include details of the courses taken and services provided and, insofar as part of our range of services, personal specifications and results of the participants. The forms of processing also include the performance assessment and evaluation of our services and those of the course and training instructors; legal basis: contract performance and pre- contractual inquiries (Art. 6 para. 1 p. 1 lit. b) DSGVO).

● Events: We process the data of the participants of the events offered or hosted by us, events and similar activities (hereinafter uniformly referred to as "Participants" and "Events") in order to enable them to participate in the events and to benefit from the services or promotions associated with participation.

If we process health-related data, religious, political or other special categories of data in this context, then this takes place within the scope of the obviousness (e.g. with thematically aligned events or serves the health precaution, security or takes place with consent of the Affected).

The required information is identified as such in the context of the order, purchase order or comparable contract conclusion and includes the information required for the provision of services and billing as well as contact information in order to be able to hold any consultations. Insofar as we obtain access to information of the end customers, employees or other persons, we process this in accordance with the legal and contractual requirements. Legal basis: Contract performance and pre- contractual inquiries (Art. 6 para. 1 p. 1 lit. b) DSGVO).

Use of online platforms for offering and sales purposes

We offer our services on online platforms operated by other service providers. In this context, the data protection notices of the respective platforms apply in addition to our data protection notices. This applies in particular with regard to the execution of the payment process and the procedures used on the platforms for reach measurement and interest- based marketing.

● Types of data processed: inventory data (e.g., names, addresses); payment data (e.g., bank details, invoices, payment history); contact data (e.g., e-mail, telephone numbers); contract data (e.g., subject matter of contract, term, customer category); usage data (e.g., websites visited, interest in content, access times). Meta, communication and procedural data (e.g. IP addresses, time data, identification numbers, consent status).

● Affected persons: Customers.

● Purposes of processing: provision of contractual services and fulfillment of contractual obligations. Marketing.

● Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) DSGVO). Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO).

Further guidance on processing operations, procedures and services:

● Teachable: Online platform through which online courses, coaching and teaching services are offered and participant contracts are concluded, implemented and managed; Service provider: Teachable, Inc., 470 Park Avenue South, 6th Floor, New York, New York 10016 USA; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO); Website:https://teachable.com/; Privacy policy: https://teachable.com/privacy-policy; Order processing agreement:https://teachable.com/dpa. Basis for third country transfer: Standard Contractual Clauses (https://teachable.com/dpa).

● Eventbrite: management platform for events and other events that helps event organizers organize virtual, in-person, and hybrid events, and features attendee communications,
Event registration, networking, agenda management and live streaming offers ; Service provider: Eventbrite, Inc, 155 5th Street, Floor 7, San Francisco, CA 94103, USA; Legal basis: Legitimate interests (Art. 6 para. 1 sent. 1 lit. f) DSGVO); Website:https://www.eventbrite.com; Privacy Policy: https://www.eventbrite.com/privacypolicy/. Order processing contract: https://www.eventbrite.com/help/en-us/articles/429030/data-processing-addendum-for-organizers/.

● RSS.com: rss.com is a platform for the creation and management of
Podcast feeds. We refer to the privacy policy of rss.com for details on how they process and protect personal data; Service Provider:RSS America, LLC. 16192 Coastal Highway
Lewes, Delaware 19958
United States of America; Website: https://rss.com/. Privacy Policy: https://rss.com/privacy-policy/.

Providers and services used in the course of business

As part of our business operations, we use additional services, platforms, interfaces or plug- ins from third-party providers (in short, "services") in compliance with legal requirements. Their use is based on our interests in the proper, lawful and economic management of our business operations and our internal organization.

● Types of data processed: inventory data (e.g. names, addresses); payment data (e.g. bank details, invoices, payment history); contact data (e.g. e-mail, telephone numbers); content data (e.g. entries in online forms). Contract data (e.g. subject matter of contract, term, customer category).

● Data subjects: Customers; prospective customers; users (e.g., website visitors, users of online services). Business and contractual partners.

● Purposes of processing: provision of contractual services and fulfillment of contractual obligations. Office and organizational procedures.

● Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO).

Further guidance on processing operations, procedures and services:

● calendly: Online appointment scheduling and appointment management; Service provider: Calendly LLC., 271 17th St NW, Ste 1000, Atlanta, Georgia, 30363, USA; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO); Website:https://calendly.com/; Privacy policy: https://calendly.com/pages/privacy; Order processing contract:https://calendly.com/dpa. Basis third country transfer: Standard Contractual Clauses (https://calendly.com/dpa).

● milchbueechli.ch: Accounting software for small SMEs in Switzerland. ; Service provider: Brütsch BeCommerce, Seegüetli 4, 8846 Willerzell; Website: https://milchbueechli.ch/. Privacy policy: https://milchbueechli.ch/datenschutzerklaerung/.

● Notability: Notability allows you to record lectures and add annotations to textbook PDFs; service provider: 150 Spear Street, Suite 550, San Francisco, CA 94105; website: https://notability.com/.Privacy Policy: https://notability.com/pp.html.

Payment method

In the context of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer data subjects efficient and secure payment options and use other service providers in addition to banks and credit institutions for this purpose (collectively, "payment service providers").
Data processed by payment service providers includes inventory data, such as.
e.g. the name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as the contract, sum and recipient-related details. The information is required in order to carry out the transactions. However, the data entered is only processed by the payment service providers and stored with them. I.e., we do not receive any account or credit card related information, but only information with confirmation or negative information of the payment. Under certain circumstances, the payment service providers transmit the data to credit agencies. The purpose of this transmission is to check identity and creditworthiness. In this regard, we refer to the terms and conditions and the privacy policy of the payment service providers.
The terms and conditions and the data protection notices of the respective payment service providers apply to the payment transactions, which are available within the respective websites or
transaction applications can be accessed. We also refer to these for further information and assertion of revocation, information and other data subject rights.

● Types of data processed: inventory data (e.g., names, addresses); payment data (e.g., bank details, invoices, payment history); contract data (e.g., subject matter of contract, term, customer category); usage data (e.g., websites visited, interest in content, access times); meta, communication, and procedural data (e.g., IP addresses, time data, identification numbers, consent status). Contact data (e.g. e- mail, telephone numbers).

● Affected persons: Customers; prospective customers. Business and contractual partners.

● Purposes of processing: provision of contractual services and fulfillment of contractual obligations. Office and organizational procedures.

● Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) DSGVO). Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO).

Further guidance on processing operations, procedures and services:

● PayPal: payment services (technical connection of
Online payment methods) (e.g. PayPal, PayPal Plus, Braintree); Service provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; Legal basis:Contract performance and pre-contractual requests (Art. 6 para. 1 p. 1 lit. b) DSGVO); Website: https://www.paypal.com/de. Datenschutzerklärung: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

● Stripe: payment services (technical connection of
Online payment methods); Service provider: Stripe, Inc., 510 Townsend Street, San Francisco, CA 94103, USA; Legal basis: Contract performance and pre- contractual requests (Art. 6 para. 1 p. 1 lit. b) DSGVO); Website: https://stripe.com; Privacy policy: https://stripe.com/de/privacy. Basis for third country transfers: EU-US Data Privacy Framework (DPF).

● TWINT: Payment services (payment systems, apps, card terminals and POS systems, transaction management); Service provider: TWINT AG, Stauffacherstrasse 41, CH-8004 Zurich, Switzerland; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO); Website: https://www.twint.ch/. Privacy Policy:https://www.twint.ch/datenschutz-app/.

Provision of the online offer and web hosting

We process the users' data in order to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or terminal device.

● Data subjects: Users (e.g., website visitors, users of online services).

● Purposes of processing: provision of our online offer and user-friendliness;

information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.).); security measures; coverage measurement (e.g. access statistics, recognition of returning visitors); conversion measurement (measurement of the effectiveness of marketing measures). Server monitoring and error detection.

● Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO).

Further guidance on processing operations, procedures and services:

● Provision of online offer on rented storage space: For the provision of our online offer, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also called "web hoster"); Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO).

● Collection of access data and log files: Access to our online offer is logged in the form of so-called "server log files". The server log files may include the address and name of the web pages and files accessed, the date and time of access, the volume of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider.

The server log files may be used, on the one hand, for security purposes, e.g., to prevent server overload (especially in the event of abusive attacks, so-called DDoS attacks) and, on the other hand, to ensure the utilization of the servers and their stability. Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO). Deletion of data: Log file information is stored for a maximum period of 30 days and then deleted or anonymized. Data whose further storage is required for evidentiary purposes is exempt from deletion until final clarification of the respective incident.

● E-mail dispatch and hosting: The web hosting services we use also include the dispatch, receipt and storage of e-mails. For these purposes, the addresses of the recipients and senders as well as further information regarding the e-mail dispatch (e.g. the providers involved) and the contents of the respective e-mails are processed. The aforementioned data may also be processed for SPAM detection purposes. Please note that e-mails are generally not sent encrypted on the Internet. As a rule, e-mails are encrypted in transit, but (unless a so-called "encryption key" is used) they are not encrypted.

end-to-end encryption method is used) are not stored on the servers from which they are sent and received. We can therefore not assume any responsibility for the transmission path of the e-mails between the sender and the reception on our server; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO).

● Squarespace: Squarespace offers Software as a Service for the creation and hosting of websites; Service Provider:Squarespace Ireland Ltd, Le Pole House, Ship Street Great, Dublin 8, Ireland; Legal Grounds: Legitimate Interests (Art. 6 para. 1 p. 1 lit. f) DSGVO); Website: https://www.squarespace.com; Privacy Policy: https://www.squarespace.com/privacy; Order Processing Agreement: https://www.squarespace.com/dpa. Basis Third Country Transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.squarespace.com/dpa).

Blogs and publication media

We use blogs or comparable means of online communication and publication (hereinafter "publication medium"). Readers' data is processed for the purposes of the publication medium only to the extent necessary for its presentation and communication between authors and readers or for security reasons. For the rest, we refer to the information on the processing of visitors to our publication medium within the scope of this data protection notice.

● Types of data processed: inventory data (e.g., names, addresses); contact data (e.g., e-mail, telephone numbers); content data (e.g., entries in online forms); usage data (e.g., websites visited, interest in content, access times). Meta, communication and procedural data (e.g. IP addresses, time data, identification numbers, consent status).

● Data subjects: Users (e.g., website visitors, users of online services).

● Purposes of processing: provision of contractual services and fulfillment of

contractual obligations; feedback (e.g. collecting feedback via online form); provision of our online offer and user-friendliness; coverage measurement (e.g. access statistics, recognition of returning users). visitors); conversion measurement (measuring the effectiveness of marketing measures). Server monitoring and error detection.
● Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO).

Further guidance on processing operations, procedures and services:

● Squarespace: Squarespace offers Software as a Service for the creation and hosting of websites; Service Provider:Squarespace Ireland Ltd, Le Pole House, Ship Street Great, Dublin 8, Ireland; Legal Grounds: Legitimate Interests (Art. 6 para. 1 p. 1 lit. f) DSGVO); Website: https://www.squarespace.com; Privacy Policy: https://www.squarespace.com/privacy; Order Processing Agreement: https://www.squarespace.com/dpa. Basis Third Country Transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.squarespace.com/dpa).

Contact and request management

When contacting us (e.g. by mail, contact form, e-mail, telephone or via social media) as well as in the context of existing user and business relationships, the information of the inquiring persons is processed to the extent necessary to respond to the contact requests and any requested measures.

● Types of data processed: contact data (e.g. e-mail, telephone numbers); content data (e.g. entries in online forms); usage data (e.g. websites visited, interest in content, access times). Meta, communication and procedural data (e.g. IP addresses, time data, identification numbers, consent status).

● Affected persons: Communication partners.

● Purposes of processing: contact requests and communication; managing and responding to requests; feedback (e.g. collecting feedback via Online form). Provision of our online offer and user friendliness.

● Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO). Contract performance and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) DSGVO).

Further guidance on processing operations, procedures and services:

● Contact form: If users contact us via our contact form, e-mail or other communication channels, we process the data communicated to us in this context for the purpose of processing the communicated request; Legal basis: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) DSGVO), Legitimate Interests (Art. 6 para. 1 sentence 1 lit. f) DSGVO).

Communication via messenger

We use messengers for communication purposes and therefore ask you to observe the following information on the functionality of the messengers, on encryption, on the use of the metadata of the communication and on your objection options.
You can also contact us by alternative means, e.g. via telephone or e-mail. Please use the contact options provided to you or the contact options specified within our online offer.

In the case of end-to-end encryption of content (i.e., the content of your message and attachments), please note that the communication content (i.e., the content of the message and attached images) is encrypted from end to end. This means that the content of the messages cannot be viewed, not even by the Messenger provider itself. You should always use an up-to-date version of Messenger with encryption enabled to ensure that message content is encrypted.
However, we also point out to our communication partners that the providers of the messengers cannot view the content, but they can find out that and when communication partners communicate with us and that technical information about the device used by the communication partners and, depending on the settings of their device, also location information (so-called metadata) is processed.

Notes on legal basis: If we ask communication partners for permission before communicating with them via Messenger, the legal basis for our processing of their data is their consent. Otherwise, if we do not ask for consent and they contact us on their own initiative, for example, we use Messenger in relation to our contractual partners and in the context of contract initiation as a contractual measure and, in the case of other interested parties and communication partners, on the basis of our legitimate interests in fast and efficient communication and meeting the needs of our communication partners in communication via Messenger. Furthermore, we would like to point out that we do not transmit the contact data provided to us to the messenger for the first time without your consent.
Revocation, objection and deletion: You may revoke any consent given and object to communication with us via Messenger at any time. In the case of communication via Messenger, we delete the messages in accordance with our general deletion guidelines (i.e., e.g., as described above, after the end of contractual relationships, in the context of archiving requirements, etc.) and otherwise as soon as we can assume that we have answered any information provided by the communication partners, if no reference to a previous conversation is to be expected and the deletion does not conflict with any statutory retention obligations.
Reservation of reference to other communication channels: Finally, we would like to point out that, for reasons of your security, we reserve the right not to answer inquiries via Messenger. This is the case if, for example, contractual internals require special confidentiality or an answer via Messenger does not meet formal requirements. In such cases, we will refer you to more adequate communication channels.

● Types of data processed: contact data (e.g., e-mail, telephone numbers); usage data (e.g., websites visited, interest in content, access times); meta, communication, and procedural data (e.g., IP addresses, time data, identification numbers, consent status). Content data (e.g. entries in online forms).

● Affected persons: Communication partners.

● Purposes of processing: contact requests and communication. Direct marketing (e.g. by e-mail or postal mail).

● Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a) DSGVO). Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO).

Further guidance on processing operations, procedures and services:

● Signal: Signal Messenger with end-to-end encryption; Service provider: Privacy Signal Messenger, LLC 650 Castro Street, Suite 120-223 Mountain View, CA 94041, USA; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO); Website: https://signal.org/de. Privacy policy: https://signal.org/legal/.

● WhatsApp: WhatsApp Messenger with end-to-end encryption; Service provider: WhatsApp Ireland Limited, 4 Grand Canal Quay, Dublin 2, D02 KH28, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO); Website: https://www.whatsapp.com/; Privacy policy: https://www.whatsapp.com/legal. Basis for third country transfers: EU-US Data Privacy Framework (DPF).

● Instagram: Messaging via the social network Instagram; Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO); Website: https://www.instagram.com. Privacy policy: https://instagram.com/about/legal/privacy.

Video conferencing, online meetings, webinars and screen sharing

We use platforms and applications of other providers (hereinafter referred to as "conference platforms") for the purpose of conducting video and audio conferences, webinars and other types of video and audio meetings (hereinafter collectively referred to as "conference"). When selecting the conference platforms and their services, we observe the legal requirements.

Data processed by conference platforms: In the context of participation in a conference, the conference platforms process the personal data of the participants mentioned below.
The scope of the processing depends on the one hand on which data is requested in the context of a specific conference (e.g., provision of access data or clear names) and on the other hand on which optional information is provided by the participants. In addition to processing for the purpose of conducting the conference, participants' data may also be processed by the conference platforms for security purposes or service optimization. The data processed includes personal data (first name, last name), contact information (e-mail address, telephone number), access data (access codes or passwords), profile pictures, information on professional position/function, the IP address of the Internet access, information on the subscribers' terminal devices, their operating system, the browser and its technical and language settings, information on the content-related communication processes, i.e., entries in chats and audio and video data, as well as the use of other available functions (e.g., surveys). Contents of communications are encrypted to the extent technically provided by the conference providers. If participants are registered as users with the conference platforms, then further data may be processed in accordance with the agreement with the respective conference provider.

Logging and recordings: If text entries, participation results (e.g. from surveys) as well as video or audio recordings are logged, this will be transparently communicated to the participants in advance and they will be asked for consent - if necessary.
Data privacy measures of the participants: Please observe the data privacy notices of the conference platforms regarding the details of the processing of your data and select the security and data privacy settings that are optimal for you within the framework of the settings of the conference platforms. Furthermore, please ensure data and privacy protection in the background of your recording for the duration of a videoconference (e.g., by notifying roommates, locking doors, and using the background obscuring function, if technically possible). Links to the conference rooms as well as access data, may not be disclosed to unauthorized third parties.

Notes on legal bases: If, in addition to the conference platforms, we also process users' data and ask users for their consent to use the conference platforms or certain functions (e.g., consent to a recording of conferences), the legal basis for the processing is this consent. Furthermore, our processing may be necessary for the fulfillment of our contractual obligations (e.g. in lists of participants, in the case of reprocessing of call results, etc.). Otherwise, user data is processed on the basis of our legitimate interests in efficient and secure communication with our communication partners.

● Data subjects: Communication partners; users (e.g., website visitors, users of online services). Persons depicted.

● Purposes of processing: provision of contractual services and fulfillment of contractual obligations; contact requests and communication. Office and organizational procedures.

● Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO).

Further guidance on processing operations, procedures and services:

● Zoom: conferencing and communications software; service provider: Zoom Video Communications, Inc, 55 Almaden Blvd, Suite 600, San Jose, CA 95113, USA;

Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO); Website:https://zoom.us; Privacy Policy: https://zoom.us/docs/de-de/privacy-and-legal.html;Order Processing Agreement: https://zoom.us/docs/de-de/privacy-and-legal.html (referred to as Global DPA). Basis for third country transfers: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://zoom.us/docs/de-de/privacy-and- legal.html (referred to as Global DPA)).

● Microsoft Teams: conferencing and communications software; service provider: Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland; Parent company: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO); Website: https://www.microsoft.com/microsoft-365; Privacy policy: https://privacy.microsoft.com/privacystatement, Security notices: https://www.microsoft.com/trustcenter. Basis for third country transfers: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.microsoft.com/licensing/docs/view/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA).

Cloud services

We use software services accessible via the Internet and running on the servers of their providers (so-called "cloud services", also referred to as "software as a service") for the storage and management of content (e.g. document storage and -management, sharing documents, content and information with specific recipients, or publishing content and information).

In this context, personal data may be processed and stored on the servers of the providers, insofar as these are part of communication processes with us or are otherwise processed by us as set out in the context of this privacy policy. This data may include, in particular, master data and contact data of users, data on transactions, contracts, other processes and their contents. The cloud service providers also process usage data and metadata used by them for security purposes and service optimization.

If we use cloud services to provide forms or other documents and content to other users or publicly accessible websites, the providers may store cookies on users' devices for the purposes of web analytics or to remember users' settings (e.g., in the case of media control).

● Affected persons: Customers; employees (e.g., employees, applicants, former employees); interested parties; communication partners. Users (e.g. website visitors, users of online services).

● Purposes of processing: office and organizational procedures. Information technology infrastructure (operation and provision of information systems and technical equipment (computers, servers, etc.).).

● Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO).

Further guidance on processing operations, procedures and services:

● Google Workspace: Cloud-based application software (e.g. text and spreadsheet editing, appointment and contact management), cloud storage and cloud infrastructure services; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Legal basis: Legitimate Interests (Art. 6 para. 1 p. 1 lit. f) DSGVO); Website:https://workspace.google.com/; Privacy policy: https://policies.google.com/privacy; Order processing agreement: https://cloud.google.com/terms/data-processing-addendum; Basis third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://cloud.google.com/terms/eu-model-contract-clause). Further information: https://cloud.google.com/privacy.

● Microsoft Cloud Services: cloud storage, cloud infrastructure services and cloud- based application software; Service Provider:Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland, Parent Company: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA; Legal basis:Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO); Website: https://microsoft.com/; Privacy policy: https://privacy.microsoft.com/privacystatement, Security information: https://www.microsoft.com/trustcenter; Order processing contract: https://www.microsoft.com/licensing/docs/view/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA. Basis for third country transfers: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.microsoft.com/licensing/docs/view/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA).

Newsletter and electronic notifications

We send newsletters, e-mails and other electronic notifications (hereinafter "newsletter") only with the consent of the recipients or a legal permission. Insofar as the contents of the newsletter are specifically described in the context of a registration, they are decisive for the consent of the users. Otherwise, our newsletters contain information about our services and us.

In order to subscribe to our newsletters, it is generally sufficient if you enter your provided e-mail address. However, we may ask you to provide a name, for the purpose of personal address in the newsletter, or other information if this is necessary for the purposes of the newsletter.
Double opt-in procedure: Registration for our newsletter is always carried out in a so- called double opt-in process. This means that after registration you will receive an e-mail in which you are asked to confirm your registration. This confirmation is necessary so that no one can register with other people's e-mail addresses. The registrations to the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Likewise, the changes to your data stored with the shipping service provider are logged.

Deletion and restriction of processing: We may delete the unsubscribed email addresses for up to three years based on our legitimate interests to store them before we delete them in order to be able to prove consent formerly given. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time. In the case of obligations to permanently observe objections, we reserve the right to store the e-mail address in a block list (so-called "block list") for this purpose alone. The logging of the registration process takes place on the basis of our legitimate interests for the purpose of proving its proper course. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure sending system.

Contents:

Information about us, our services, promotions and offers and event reminders.

● Types of data processed: inventory data (e.g., names, addresses); contact data (e.g., e-mail, telephone numbers); meta, communication, and procedural data (e.g., IP addresses, time data, identification numbers, consent status). Usage data (e.g. websites visited, interest in content, access times).

● Affected persons: Communication partners.

● Purposes of processing: direct marketing (e.g., via e-mail or postal mail); reach measurement (e.g., access statistics, recognition of returning visitors); conversion measurement (measurement of the effectiveness of marketing measures). Server monitoring and error detection.

● Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a) DSGVO). Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO).

● Option to object (opt-out): You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can otherwise use one of the above contact options, preferably e-mail, for this purpose.

Further guidance on processing operations, procedures and services:

● Measurement of opening and click-through rates: The newsletters contain a so-called "web beacon", i.e., a pixel-sized file that is retrieved from our server when the newsletter is opened, or, if we use a shipping service provider, from their server. Within the scope of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of the retrieval, are initially collected.

This information is used to technically improve our newsletter based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. This information is assigned to the individual newsletter recipients and stored in their profiles until they are deleted. We use the analyses to identify the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

The measurement of opening rates and click-through rates as well as the storage of the measurement results in the users' profiles and their further processing are based on the users' consent.

A separate revocation of the performance measurement is unfortunately not possible, in this case the entire newsletter subscription must be canceled, or it must be contradicted. In this case, the stored profile information will be deleted. Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a) DSGVO).

● Squarespace: Squarespace offers Software as a Service for the creation and hosting of websites; Service Provider:Squarespace Ireland Ltd, Le Pole House, Ship Street Great, Dublin 8, Ireland; Legal Grounds: Legitimate Interests (Art. 6 para. 1 p. 1 lit. f) DSGVO); Website: https://www.squarespace.com; Privacy Policy: https://www.squarespace.com/privacy; Order Processing Agreement: https://www.squarespace.com/dpa. Basis Third Country Transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.squarespace.com/dpa).

● Eventbrite: management platform for events and other events that helps event organizers organize virtual, in-person, and hybrid events, and features attendee communications,
Event registration, networking, agenda management and live streaming offers ; Service provider: Eventbrite, Inc, 155 5th Street, Floor 7, San Francisco, CA 94103, USA; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO); Website:https://www.eventbrite.de; Privacy policy: https://www.eventbrite.com/privacypolicy/. Order processing contract: https://www.eventbrite.com/help/en-us/articles/429030/data-processing-addendum-for-organizers/.

Web analysis, monitoring and optimization

Web analytics (also referred to as "reach measurement") is used to evaluate the flow of visitors to our online offering and may include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can see, for example, at what time our online offer or its functions or content are most frequently used or invite re-use. Likewise, we can understand which areas require optimization.

In addition to web analytics, we may also use testing procedures, for example, to test and optimize different versions of our online offering or its components.
Unless otherwise stated below, profiles, i.e. data summarized for a usage process, can be created for these purposes and information can be stored in a browser or in a terminal device and read from it. The information collected includes, in particular, websites visited and elements used there, as well as technical information such as the browser used, the computer system used, and information on usage times. If users have agreed to the collection of their location data from us or from the providers of the services we use, location data may also be processed.

The IP addresses of the users are also stored. However, we use a IP masking method (i.e., pseudonymization by shortening the IP address) to protect users. Generally, in the context of web analysis, A/B testing and optimization, no clear data of the users (such as e-mail addresses or names) are stored, but pseudonyms. This means that we, as well as the providers of the software used, do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.

● Types of data processed: Usage data (e.g., web pages visited, interest in content, access times). Meta, communication, and procedural data (e.g. IP addresses, timestamps, identification numbers, consent status).

● Data subjects: Users (e.g., website visitors, users of online services).

● Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); profiles with user-related information (creation of user profiles); provision of our online offer and user-friendliness; conversion measurement (measurement of the effectiveness of marketing measures). Server monitoring and error detection.

● Security measures: IP masking (pseudonymization of the IP address).

● Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO).

Further guidance on processing operations, procedures and services:

● Google Analytics 4: We use Google Analytics to measure and analyze the use of our online offer on the basis of a pseudonymous user identification number. This identification number does not contain any unique data, such as names or email addresses. It is used to assign analysis information to an end device in order to recognize which content users have accessed within one or various usage processes, which search terms they have used, have accessed again or have interacted with our online offering. Likewise, the time of use and its duration are stored, as well as the sources of the users referring to our online offer and technical aspects of their end devices and browsers. In the process, pseudonymous profiles of users are created with information from the use of various devices, whereby cookies may be used. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics provides coarse geographic location data by deriving the following metadata from IP addresses: City (and the derived latitude and city longitude), continent, country, region, subcontinent (and ID-based counterparts). For EU traffic, IP address data is used solely for this derivation of geolocation data before being immediately deleted. They are not logged, are not accessible, and are not used for any other purpose. When Google Analytics collects measurement data, all IP queries are performed on EU-based servers before traffic is forwarded to Analytics servers for processing; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO); Website: https://marketingplatform.google.com/intl/about/analytics/; Privacy policy:https://policies.google.com/privacy; Order processing agreement: https://business.safety.google/adsprocessorterms/; Basis third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://business.safety.google/adsprocessorterms); Opt-out: Opt-Out Plugin: https://tools.google.com/dlpage/gaoptout?hl, Ad Display Settings: https://adssettings.google.com/authenticated. Further information: https://privacy.google.com/businesses/adsservices (types of processing and data processed).

● Squarespace: Squarespace offers Software as a Service for the creation and hosting of websites; Service Provider:Squarespace Ireland Ltd, Le Pole House, Ship Street Great, Dublin 8, Ireland; Legal Grounds: Legitimate Interests (Art. 6 para. 1 p. 1 lit. f) DSGVO); Website: https://www.squarespace.com; Privacy Policy: https://www.squarespace.com/privacy; Order Processing Agreement: https://www.squarespace.com/dpa. Basis Third Country Transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.squarespace.com/dpa).

● Eventbrite: management platform for events and other events that helps event organizers organize virtual, in-person, and hybrid events, and features attendee communications, Event registration, networking, agenda management and live streaming offers ; Service provider: Eventbrite, Inc, 155 5th Street, Floor 7, San Francisco, CA 94103, USA; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO); Website:https://www.eventbrite.de; Privacy policy: https://www.eventbrite.com/privacypolicy/. Order processing contract: https://www.eventbrite.com/help/en-us/articles/429030/data-processing-addendum-for-organizers/.

● RSS.com: rss.com is a platform for creating and managing podcast feeds; service provider: RSS America, LLC. 16192 Coastal Highway Lewes, Delaware 19958 United States of America; Website: https://rss.com/. Privacy Policy: https://rss.com/privacy-policy/.

Online marketing

We process personal data for online marketing purposes, which may include, in particular, marketing advertising space or displaying promotional and other content (collectively, "Content") based on users' potential interests and measuring its effectiveness.
For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar procedures are used, by means of which the information about the user relevant for the presentation of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information, such as the browser used, the computer system used and information on usage times and functions used. If users have consented to the collection of their location data, this may also be processed.

The IP addresses of the users are also stored. However, we use available IP masking procedures (i.e., pseudonymization by shortening the IP address) to protect users. In general, no clear data of the users (such as e-mail addresses or names) are stored in the context of the online marketing process, but pseudonyms. I.e., we as well as the providers of the Online marketing methods do not know the actual identity of users, but only the information stored in their profiles.
The information in the profiles is usually stored in the cookies or by means of similar procedures. These cookies can later generally also be read on other websites that use the same online marketing procedure and analyzed for the purpose of displaying content as well as supplemented with further data and stored on the server of the online marketing procedure provider.

Exceptionally, clear data may be associated with the profiles. This is the case if, for example, the users are members of a social network whose online marketing procedures we use and the network links the users' profiles with the aforementioned data. We ask that you note that users can make additional agreements with the providers, e.g., by giving their consent as part of the registration process.

In principle, we only receive access to summarized information about the success of our advertisements. However, in the context of so-called conversion measurements, we can check which of our online marketing methods have led to a so-called conversion, i.e., for example, to a contract being concluded with us. The conversion measurement is used solely to analyze the success of our marketing measures.

Unless otherwise stated, we ask you to assume that cookies used will be stored for a period of two years.

● Types of data processed: Usage data (e.g., web pages visited, interest in content, access times). Meta, communication, and procedural data (e.g.
IP addresses, timestamps, identification numbers, consent status).

● Data subjects: Users (e.g., website visitors, users of online services).

● Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); tracking (e.g. interest/behavior-based profiling, use of cookies); marketing; profiling with user-related information (creation of user profiles); conversion measurement (measurement of the effectiveness of marketing measures); server monitoring and error detection; remarketing. Provision of our online offer and user experience.

● Security measures: IP masking (pseudonymization of the IP address).

● Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO). Consent (Art. 6 para. 1 p. 1 lit. a) DSGVO).

● Possibility of objection (opt-out): We refer to the data protection notices of the respective providers and the objection options given to the providers (so-called "opt-out"). Unless an explicit
opt-out option has been specified, there is on the one hand the possibility that you disable cookies in the settings of your browser. However, this may restrict the functions of our online offer. We therefore recommend the following additional opt-out options, which are offered in summary for the respective areas: a) Europe: https://www.youronlinechoices.eu.
b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices.
d) Inter-area: https://optout.aboutads.info.

Further guidance on processing operations, procedures and services:

● Instagram: Social network; Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO); Website:https://www.instagram.com. Privacy policy: https://instagram.com/about/legal/privacy.

● Squarespace: Squarespace offers Software as a Service for the creation and hosting of websites; Service Provider:Squarespace Ireland Ltd, Le Pole House, Ship Street Great, Dublin 8, Ireland; Legal Grounds: Legitimate Interests (Art. 6 para. 1 p. 1 lit. f) DSGVO); Website: https://www.squarespace.com; Privacy Policy: https://www.squarespace.com/privacy; Order Processing Agreement: https://www.squarespace.com/dpa. Basis Third Country Transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.squarespace.com/dpa).

● Google Ads and conversion measurement: Online marketing method for the purpose of placing content and ads within the service provider's advertising network (e.g., in search results, in videos, on web pages, etc.) so that they are displayed to users who have a presumed interest in the ads. In addition, we measure the conversion of the ads, i.e. whether users have taken them as an opportunity to interact with the ads and use the advertised offers (so-called conversion). However, we only receive anonymous information and no personal information about individual users; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) DSGVO), Legitimate Interests (Art. 6 para. 1 sentence 1 lit. f) DSGVO); Website: https://marketingplatform.google.com; Privacy policy: https://policies.google.com/privacy; Basis for third country transfers: EU-US Data Privacy Framework (DPF); Further information: Types of processing and data processed: https://privacy.google.com/businesses/adsservices. Data processing conditions between controllers and standard contractual clauses for third country transfers of data: https://business.safety.google/adscontrollerterms.

● Google Ads Remarketing: Google Remarketing, also known as retargeting, is a technology that adds users who use an online service to a pseudonymous remarketing list, so that users can be shown ads on other online offers based on their visit to the online service; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a) DSGVO); Website: https://marketingplatform.google.com; Privacy policy: https://policies.google.com/privacy; Basis third country transfer: EU-US Data Privacy Framework (DPF); Further information: Types of processing as well as data processed: https://privacy.google.com/businesses/adsservices. Data processing terms and conditions between controllers and standard contractual clauses for third country transfers of data: https://business.safety.google/adscontrollerterms.

Presence in social networks (social media)

We maintain online presences within social networks and process user data in this context in order to communicate with users active there or to offer information about us.
We would like to point out that user data may be processed outside the European Union. This may result in risks for the users because, for example, the enforcement of the users' rights could be made more difficult.

Furthermore, user data is usually processed within social networks for market research and advertising purposes. For example, usage profiles can be created based on the usage behavior and resulting interests of the users. The usage profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and interests of the users are stored. Furthermore, data independent of the devices used by the users may also be stored in the usage profiles (especially if the users are members of the respective platforms and are logged in to them). For a detailed presentation of the respective forms of processing and the options to object (opt-out), we refer to the privacy statements and information provided by the operators of the respective networks.

In the case of requests for information and the assertion of data subject rights, we would also like to point out that these can be asserted most effectively with the providers. Only the providers have access to the users' data and can take appropriate measures and provide information directly. If you still need help, you can contact us.

● Data subjects: Users (e.g., website visitors, users of online services).

● Purposes of processing: contact requests and communication; feedback (e.g. collecting feedback via online form). Marketing.

● Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO).

Further guidance on processing operations, procedures and services:

● Facebook pages: Profiles within the Facebook social network - We are jointly responsible with Meta Platforms Ireland Limited for collecting (but not further processing) data from visitors to our Facebook page (known as a "Fan Page"). This data includes information about the types of content users view or interact with, or the actions they take (see under "Things You and Others Do and Provide" in the Facebook Data Policy: https://www.facebook.com/policy), as well as information about the devices users use (e.g., IP addresses, operating system, browser type, language settings, cookie data; see under "Device Information" in the Facebook Data Policy: https://www.facebook.com/policy). As described in the Facebook Privacy Policy under "How do we use this information?", Facebook also collects and uses information to provide analytics services, so-called "Page Insights", to Page operators so that they can gain insights into how people interact with their Pages and with the content associated with them. We have entered into a special agreement with Facebook ("Page Insights Information", https://www.facebook.com/legal/terms/page_controller_addendum), which regulates in particular which security measures Facebook must observe and in which Facebook has agreed to fulfil the data subject rights (meaning Users can, for example, send information or deletion requests directly to Facebook). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the "Information on Page Insights" (https://www.facebook.com/legal/terms/information_about_page_insights_data); service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO); Website: https://www.facebook.com; Privacy policy:https://www.facebook.com/about/privacy; Basis third country transfer: EU- US Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.facebook.com/legal/EU_data_transfer_addendum). More information:Shared Responsibility Agreement: https://www.facebook.com/legal/terms/information_about_page_insights_data. Joint accountability is limited to the collection by and transfer of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which concerns in particular the transfer of the data to the parent company Meta Platforms, Inc. in the USA (based on the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).

● Facebook Groups: Interest groups within the social network Facebook - We use the "Groups" function of the Facebook platform to create interest groups within which Facebook users can contact each other or us and exchange information. In doing so, we process personal data of the users of our groups as far as this is necessary for the purpose of the group use as well as its moderation. Our guidelines within the groups may contain further specifications and information on the use of the respective group. These data include information on first and last names, as well as published or privately communicated content, as well as values on the status of group membership or group-related activities, such as entry or exit, as well as the time information on the aforementioned data. Furthermore, we refer to the processing of data of users by Facebook itself. This data includes information about the types of content users view or interact with, or the actions they take (see under "Things You and Others Do and Provide" in the Facebook Data Policy: https://www.facebook.com/policy), as well as information about the devices users use (e.g., IP addresses, operating system, browser type, language settings, cookie data; see under "Device Information" in the Facebook Data Policy: https://www.facebook.com/policy). As explained in the Facebook Data Policy under "How do we use this information?", Facebook also collects and uses information to provide analytics services, called "insights," to group operators to provide them with insights about how people interact with their groups and with content associated with them; service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) DSGVO); Website:https://www.facebook.com; Privacy policy: https://www.facebook.com/about/privacy. Basis Third Country Transfer: EU-US Data Privacy Framework (DPF).

● Facebook events: Event profiles within the social network Facebook - We use the "Events" function of the Facebook platform to draw attention to events and dates as well as to get in touch with users (participants and interested parties) as well as to to be able to exchange information. In doing so, we process personal data of the users of our event pages, as far as this is necessary for the purpose of the event page and its moderation. This data includes information on first and last names, as well as published or privately communicated content, as well as values on the status of participation and the time information on the aforementioned data. Furthermore, we refer to the processing of data of users by Facebook itself. This data includes information about the types of content users view or interact with, or the actions they take (see under "Things You and Others Do and Provide" in the Facebook Data Policy: https://www.facebook.com/policy), as well as information about the devices users use (e.g., IP addresses, operating system, browser type, language settings, cookie data; see under "Device Information" in the Facebook Data Policy: https://www.facebook.com/policy). As described in the Facebook Data Policy explained under "How do we use this information?", Facebook also collects and uses information to provide analytics services, so-called "Insights", to event providers so that they can gain insights into how people interact with their event pages and with the content associated with them; Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Legitimate Interests (Art. 6 para. 1 sentence 1 lit. f) DSGVO); Website: https://www.facebook.com; Privacy policy: https://www.facebook.com/about/privacy. Basis third country transfer: EU-US Data Privacy Framework (DPF).

● LinkedIn: Social network; Service provider: LinkedIn Ireland Unlimited Company, Wilton Plaza Wilton Place, Dublin 2, Ireland; Legal basis: Legitimate Interests (Art. 6 para. 1 p. 1 lit. f) DSGVO); Website: https://www.linkedin.com ;Privacy policy: https://www.linkedin.com/legal/privacy-policy; Order processing agreement:https://legal.linkedin.com/dpa; Basis third country transfer: Standard Contractual Clauses (https://legal.linkedin.com/dpa).Opt-out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

● Pinterest: Social network; Service provider: Pinterest Europe Limited, 2nd Floor, Palmerston House, Fenian Street, Dublin 2, Ireland; Legal basis: Legitimate Interests (Art. 6 para. 1 p. 1 lit. f) DSGVO); Website: https://www.pinterest.com; Privacy policy: https://policy.pinterest.com/de/privacy-policy. Further information: Pinterest Data Sharing Annex (ANNEX A): https://business.pinterest.com/de/pinterest-advertising-services-agreement/.

● TikTok: social network / video platform; service provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland and TikTok Information Technologies UK Limited, Kaleidoscope, 4 Lindsey Street, London, United Kingdom, EC1A 9HP; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO); Website: https://www.tiktok.com. Privacy policy: https://www.tiktok.com/privacy-policy.

● YouTube: Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO); Privacy Policy:https://policies.google.com/privacy; Basis of Third Country Transfer: EU-US Data Privacy Framework (DPF). Option to object (opt-out): https://adssettings.google.com/authenticated.

Plugins and embedded functions and content

We integrate functional and content elements into our online offer that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These can be, for example, graphics, videos or city maps (hereinafter uniformly referred to as "content").

The integration always requires that the third-party providers of this content process the IP address of the user, since without the IP address they could not send the content to their browser. The IP address is thus required for the display of this content or function. We strive to use only such content whose respective providers use the IP address only for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to analyze information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer as well as be linked to such information from other sources.

● Types of data processed: Usage data (e.g. web pages visited, interest in content, access times); meta, communication and process data (e.g..
IP addresses, time data, identification numbers, consent status); inventory data (e.g., names, addresses); contact data (e.g., e-mail, telephone numbers); content data (e.g., entries in online forms). Location data (information on the geographical position of a device or person).

● Data subjects: Users (e.g., website visitors, users of online services).

● Purposes of processing: Provision of our online offer and user- friendliness.

● Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO).

Further guidance on processing operations, procedures and services:

● Google Maps: We integrate the maps of the service "Google Maps" of the provider Google. The processed data may include, in particular, IP addresses and location data of the users; service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO); Website: https://mapsplatform.google.com/; Privacy policy: https://policies.google.com/privacy. Basis for third country transfers: EU-US Data Privacy Framework (DPF).

● YouTube videos: Video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO); Website: https://www.youtube.com; Privacy policy: https://policies.google.com/privacy; Basis third country transfer: EU-US Data Privacy Framework (DPF). Opt-out option: Opt-out plugin: https://tools.google.com/dlpage/gaoptout, settings for the display of advertisements: https://adssettings.google.com/authenticated.

Management, organization and auxiliary tools

We use services, platforms and software from other providers (hereinafter referred to as "third-party providers") for the purposes of organizing, managing, planning and providing our services. When selecting third-party providers and their services, we observe the legal requirements.

In this context, personal data may be processed and stored on the servers of the third-party providers. This may involve various data that we process in accordance with this privacy policy. This data may include, in particular, master data and contact data of users, data on transactions, contracts, other processes and their contents.

If users are referred to third-party providers or their software or platforms in the course of communication, business or other relationships with us, the third-party providers may process usage data and metadata for security purposes, service optimization or marketing purposes. We therefore ask you to observe the data protection notices of the respective third-party providers.

● Types of data processed: Content data (e.g., entries in online forms); Usage data (e.g., websites visited, interest in content, access times); Meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, consent status). Contact data (e.g. e-mail, telephone numbers).

● Affected persons: Communication partners. Users (e.g. website visitors, users of online services).

● Purposes of processing: provision of contractual services and fulfillment of contractual obligations. Office and organizational procedures.

● Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO).

Further guidance on processing operations, procedures and services:

Modification and update of the privacy policy

We ask you to regularly inform yourself about the content of our privacy policy. We adapt the data protection declaration as soon as the changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or other individual notification.
If we provide addresses and contact information of companies and organizations in this privacy statement, please note that the addresses may change over time and please check the information before contacting us.